Loobook: Denim

I’d be lying if I said I’d never spent hours searching for the perfect look online, carefully reviewing how to reproduce the outfits that caught our eyes (total denim looks, we’re looking at you). And I’m not the only ones: 85.9 % of Millennials and 87.6 % of Gen Zers shop online and demand an inspiring shopping experience. “Shop this look” has become a call to arms, or to wallets actually, making retailers and brands’ websites the new stylists. Creating your brand’s lookbook - digital or print - could be the best investment you’ve made all year!